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EXPERIENCE IN PICTURE FRAMING

Ronny ter Beek owns his own Picture Framing business in South Melbourne which he started in 1980 at the age of 19. He has worked long and hard to make it the success it is today. In 2001 Ronny promoted Jeff, a full-time employee, to be the manager for the framing gallery, so he could set up Framesmart Pty Ltd and run the business as its own entity. Ronny's success with Framesmart has seen his software sold in countries all over the world, with over 1000 users, and with the F L O Launch in July 2005, and the Visualise launch in March 2006, Australia will be the first country in the world to have such an advanced LIVE ordering, searching, and visualisation system. Ronny is not only a picture framer he is also a genius when it comes to programming. He started writing picture framing software in the early 80's way before anyone could even contemplate computers & framing in the same sentence! Below is a brief history of his experience with software and his successful inventions. This is why no one can come close to building excellent systems designed for framers, because no other programmer also has experience in picture framing.

 


 

RONNY'S EXPERIENCE IN PROGRAMING:

2006Visualise Visualise it. New Visualisation Software takes a giant leap forward and becomes ideal for framers looking for ways to improve their businesses. This new Australian made visualisation software can give you that extra customer service advantage you may be looking for. With features never previously seen in any other software of its kind, you can really WOW your customers, whilst enjoying and working with this new addition to your custom framing business. The software will let you email, print or save photo realistic custom framing visualisations for those special corporate jobs you may be quoting on? Your customers can email an image to you, that after opening in the visualisation software , you can email back to how it will look like fully framed , and so real, they may think you actually framed it already. Take full control of your digital camera, be it mounted to the ceiling, or just hand held in which case the aspect ratio and angle correction is done in the software. This feature lets you take your existing or new digital camera away for personal or other use without the need to tie it up permanently, mounted to your shop ceiling. When a photo is taken of your counter with the customers artwork layed out along with selected moulding and mat sample, the software will then show the artwork framed on your computer screen in high resolution with extra photo real effects such as lighting, atmosphere, reflection, shadows, specularity, detailed textures, cubic mapping and more. It can even show how a piece will look framed with non reflective or plain glass, even with no glass ! All done interactively in real time whilst working with your own moulding and mat samples placed around your customers artwork or also interact in realtime whilst browsing through the 16,000 plus mouldings and mats in your FLO software, that most framers in australia should have on their computers by now. All high resolution screens, multiple monitors, laptops, and plazma screens are all automatically supported by the software, and to top it off, the new visualisation program can even save the framed image into your picture framing software to print on your worksheets.

2005F L O Released nationaly in July, linking picture framers to suppliers through one desktop program, that allows Framers to see every product from every supplier all in one place on their own computer. Also has instant ordering built in with order tracking, stock details. This system is not email, website or e-commerce! F L O is patent pending as a world first invention.

2004 – Invents Framesmart Factory Server System, the first successful, fully integrated system linking standalone picture framing shops to order from a centralised framing factory.

2004 – Develops a complete, integrated help system in the FrameSmart software to enable us to directly edit, repair, or set up options for our software users. This bypasses and supercedes the need to use email, telephone, Windows Remote Assistance, PC Anywhere, VNC, or any other help system, when we help our software users to configure, setup or repair problems that they may have.

2002 – FrameSmart Picture Framing software is officially launched to the industry worldwide, with the largest success of any software released to date. It becomes:
The No. 1 software package in Australia.
The No. 1 software package in New Zealand.
The No. ? software package in the USA, Just behind the big three, but ahead of the 19 other products in its first year.

2002 – Invents automatic (involving no necessary human interaction with a computer) picture framing visualization software with intelligent real time image and framer process recognition, true 3D real time lighting, reflection, and atmosphere processing. This software give any framer the ability to do real time virtual 3D picture framing visualizations as a low cost stand alone application that interacts in real time at the framer's shop-front counter. This is designed to run on console devices like Playstation, PS2. This project has been shelved until higher resolution imaging devices become more cheaply available to the general marketplace.

2000-01 – Invents real-time true 3D automatic visualization software. The National Gallery of Australia uses this software now.

FLO Screenshot

More screenshots of FLO and our Picture Framing Visualization software are below.

1999-00 – Began using specialised coding software that creates itself. Only a few programmers worldwide understand this code programming language. Henceforth, most self-written software is written with this programming language, as it enables speeds tenfold and above that of any other programming language available.

1997-98 – Creates software and a process to design and create 3D plans for building houses. This software is used for self-designed 3 storey house. This is also the first time any building companies or councils had seen software like this. This house won a national design award the following year.

1996-98 – Creates new point of sale software for PC platform.

1996 – Invents the use of Tactile Transducers for home cinema for non-aural, low frequency enhancement. This triggered the world release of the first commercial product of its type two years later.

1995 – Uses the hi-end Millennium DTS decoder to work with hi-end home cinema equipment. After notifying the company that this could be done, which they had not been aware of, they produced a home version with the information given.

1990-92 – Invents the first intelligent pricing system with automatic data generation and integration.

1988 – Uses a self-written method of intercepting VHF radio wave transmitions to transfer and decode data to the computer screen.

1986-88 – Creates a DOS based framing and point of sale program. Although simple, it manages to be the best of its kind available anywhere at the time.

1980-84 – Invents an online role playing game (RPG) this is an adventure game that creates itself as as the user plays it. (this has only become available through other companies in the last 5 years).

Visualisation

Profile Magazine interview









interview

 

Profile Magazine December 2005

``I probably most enjoy the creative side of things, and I'm known to get carried away a little, but that's just me``Ronny ter Beek, FrameSmart software pty. ltd.


Over the years we have often been asked to do stories on the people who make up our industry. At the end of the day one of the beauties of our industry is that it is made up of so many interesting and diverse characters. So we have decided to start a regular column focusing on some of the interesting individuals in our industry. Following is the first in the series. It features Ronny ter Beek, who is best known for FrameSmart (A Software and FLO, but also has The Framers Design Company framing business as well as a few other projects in the pipeline ..Frank Filippone, Profile Magazine

 








Industry Profile: a conversation with Ronny ter Beek


How did you first get into picture framing?

My father had a gallery that I spent a lot of time at when I was quite young. I would watch him frame the artworks for his gallery, and would often help as much as a young kid does. You wouldn't believe this, I was at Jefferson's Frame Rite the other day, and a customer dropped in a large framed oil painting for a clean up. I immediately recognised it as a framing job my father did over 30 years ago! I said check this out, described the back of the painting and framing job in detail before going over to confirm this was in fact his framing work. What sort of framing business did you have? Actually, I still have a framing business in the inner city of Melbourne. Oh, and we have been in the same location for over 25 years now.


What part of picture framing do you enjoy most?

I probably most enjoy the creative side of things, and I'm known to get carried away a little, but that's just me. Early on we spent many years doing very outrageous and hopefully sometimes creative framing that was most definitely outside of the norm. We developed our Memphis Design Framing in the eighties, and later started doing shaker style framing, years later shabby chic started looking like our earlier stuff. Funnily enough by this time we were into silvers, and really doing well with it when silver was close to impossible to get from suppliers. Often suppliers and reps would visit us to see what we were up to.


What part of picture framing has irritated you the most?

Friends that expect framing for nothing when you first start up your business. I've always argued that this is the time when any new business can least afford to give framing away cheaply to friends. It just frustrates me that they actually think they are doing you a favour by giving you work.


What prompted you to write the Flo software?

Where do I start, am, in short there was a desperate need for something like FLO. Over the years it has really frustrated me how much paperwork and management is involved with ordering. An average week would see an employee waste 3 to 5 hours on ordering alone, along with needing to look up moulding, check codes and prices, and make so many phone calls it was a joke. Now FLO obviously takes care of all this in one easy go.

          FrameSmart - Leaders in picture framing software




Do you have any formal computer training?

Nuh, if I had formal training, I wouldn't be able to create half the stuff I do. I've been doing it longer than you would ever know so not having formal training allows me to be truly imaginative and inventive.


Why did you get involved in the Flo project?

It started by just wanting to do something that helped our staff in our Framing Gallery, that's where the seed started. Now a year later we have every supplier involved and interest from New Zealand & the U.S. It's such a useful program that my wish is that everyone uses it and benefits from it. it's an enormous commitment we have undertaken but so rewarding to hear positive feedback from framers. There is no other country in the world that has anything close to what we have now in Australia.


How many hours a week do you work?

120 hours a week or more.


How has Flo been received by the framing community?

Fantastic response so far, so I guess that means it's been received well?


What's been the biggest hurdle to writing the Flo software?

Balancing my commitments with our FrameSmart Software.


What is the biggest single secret to the success of your business?

Personality, I like to think! Maybe people just like what we do, but I think more importantly we relate to framers because we're framers too. Too often, you see people creating software for something they have no understanding about. Any 16 year old kid fresh out of school can write software, so can a Telstra technician, but neither are going to have a good understanding of what they are doing. Knowing and understanding exactly what framers need from first hand experience is most important.


Who else works in the business?

I have some fantastic staff, Jeff does an incredible job running the framing gallery, and I also have my sister working with me in the office and Freya who does all our FrameSmart support, they are both just awesome. I've always been lucky with staff.


Are you still involved with any framing business?

Yep, absolutely, keeps me grounded. More interestingly is the personal attachment and satisfaction I have from setting up our factory server systems for larger framing businesses. These framing businesses really thrive because of our FrameSmart factory server software, and to be part of that success and growth is fantastic. The demand for our software is awesome, but I'm always very controlled with our own growth and try very hard not to take on too much. But it never works.


What new gadgets can we expect to see in the future?

I think using natural gas and its infrastructure for high speed communications is very exciting stuff, more so than using the electric power lines, I think that's old hat now. Sorry, you asked about gadgets, well my dream gadget I'll need to make myself. I'm Donna track down an old Motorola mobile phone known as the brick, and pull the guts out of it and replace with modern innards. I've had it with all the crap that mobile phones have become. I can't wait to go for a Gaffe latte with a napkin, PLONK my mobile brick on the table with a thud, and announce, "Now that's a real phone! " What's the last book you read? I'm embarrassed to say, I don't read books, the last book I actually read was on Artificial Intelligence, but that was over 20 years ago. My excuse is that I don't get the time.


What's the last thing you framed for yourself?

Some originals by Jamie Daddo and Mark Norval.


What do you do to relax?

I work on programming projects! - just a little more on the creative or ground breaking side. Like the new visualization software we are creating at the moment. Wait til you see this stuff, it's like nothing you've ever seen before or even imagined possible. It frames the artwork in a 3D environment. It will blow you away!





C O N T A C T


A U S T R A L I A   (head office)

FrameSmart Software pty ltd.

PO Box 1287
Gelong
Victoria 3220
Australia


N E W   Z E A L A N D

MCC Ltd.

PO Box 8317
Havelock North
Hawke's Bay 4157
New Zealand

Tel: +64 (06) 877 5191
Cell: +64 275 317 808
Fax: +64 (06) 877 5192

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